Smarter data for stronger retail growth

How We Help Retail Organizations

Propulso transforms real-world location data into actionable insights that help retailers understand customer behavior, optimize their store network, and measure market performance.

What You Can Do with Propulso

GeoIndicators Analyze the real-world performance of your stores

Go beyond sales numbers and impressions. Propulso’s GeoIndicators provide a complete view of how customers move, visit, and interact with your stores.

With GeoIndicators, you can:

  • Track foot traffic trends and visit frequency by day, week, or season.
  • Understand who visits your stores through anonymized visitor profiles (origin, frequency, loyalty, travel distance).
  • Compare store performance and trade areas to identify strong markets and new opportunities.
  • Measure the real impact of campaigns, openings, or closures on visits and overall network performance.

Reports are generated in minutes, offering retailers reliable, cost-effective insights that complement sales data, helping you make smarter decisions on location, marketing, and investment.

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GeoMarketing Reach the right customers, in the right place

Run local or national campaigns with precision. With Propulso’s GeoMarketing, define custom zones around your stores, competitors, or shopping areas — and measure how your campaigns drive real-world visits and conversions.

With GeoMarketing, you can:

  • Define custom geographic zones around specific stores with up to 3-meter accuracy.
  • Access a ready-to-use polygon library to target key retail areas instantly.
  • Activate qualified, consent-based audiences for local campaigns.
  • Control your ad inventory through allowlists and blocklists, giving you greater precision, smarter spending, and more relevant campaigns.
  • Measure real-world performance by tracking how campaigns influence in-store visits.

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A World of Possibilities

Understand real-world movements
See how customers move across your network, between stores, shopping areas, and competitors. Propulso helps you understand visit frequency, origin, and loyalty, giving you a continuous view of how people interact with your brand in the real world.

Gain quick insights
Generate customized reports in just a few minutes. Each analysis is built around your needs and business objectives, giving you relevant, actionable insights to support your location planning, expansion, and performance tracking.

Make smarter decisions
Base your retail strategies on data, not assumptions. Propulso helps you identify strong markets, detect underperforming areas, and plan your investments where they’ll drive the most growth and impact.

Take action with advertising
Promote your stores, product launches or pop-up events with precision. With Propulso’s GeoMarketing, reach customers near your locations through privacy-safe, location-based campaigns and measure how your ads influence real-world visits and sales.

What People Are Saying

"Propulso invited us to test their services early on, and we’ve been using them ever since. By applying the insights from their GeoIndicators reports, we’ve strengthened our strategies, attracted more customers, and even chosen the ideal location for a new store—now our top performer. Propulso has become integral to our marketing strategies, and we rely on its reports to make key decisions."
— Jacques, Mattress Retailer

FAQ

  • Can Propulso provide foot traffic analysis tools for shopping malls?
    Yes. Propulso’s GeoIndicators deliver detailed foot traffic analysis for shopping centers, stores, and retail networks — helping you measure visitation, loyalty, and performance across locations. For the most accurate results, Propulso’s analytics are optimized for open-air or single- and two-level shopping centers, where mobility data reflects real-world movement with greater precision.

  • Does Propulso specialize in location-based marketing data and analytics?
    Yes. Propulso specializes in ethical, location-based data and analytics for marketing and mobility insights. Headquartered in Canada, Propulso supports organizations across North America and internationally.

  • Is GeoMarketing the same as geofencing?
    Not exactly. Geofencing simply targets ads within a predefined virtual area. Propulso’s GeoMarketing goes further — it lets you plan, target, and measure real-world performance. You can draw custom zones, use a ready-to-go polygon library, and control your ad inventory with allowlists or blocklists. Most importantly, you can track how campaigns drive actual in-store visits.

  • How much does it cost for a foot traffic report?
    Propulso doesn’t offer a single “foot traffic report,” but our GeoIndicators provide detailed insights on visitation, loyalty, and movement patterns — exactly the kind of data found in advanced foot traffic analyses. Reports can be purchased on demand or accessed through a license, with flexible pricing based on your needs and coverage area.