Real-world data for smarter parks and trails management
How We Help Parks & Recreation Organizations
Propulso transforms mobility data into clear, actionable insights that help organizations understand how their parks and trails are used. Our GeoIndicators and GeoMarketing tools support planning, funding, and the sustainable development of outdoor recreation spaces.
What You Can Do with Propulso
GeoIndicators Understand real-world movements
Move beyond assumptions about how your trails and parks are used. Propulso provides a continuous view of outdoor activity, revealing where visitors go, when they come, and how they experience your spaces.
With Propulso’s GeoIndicators, you can:
- Track trail and park usage trends by season, weather, or time of day.
- Understand visitor behavior and profiles, including origin, distance traveled, and visit frequency — always anonymized.
- Identify key access points, loops, and movement corridors across your trail or park network.
- Compare activity between sites or regions to highlight opportunities for investment, maintenance, or promotion.
Reports are generated in minutes, giving you reliable, data-driven insights that complement manual counts and help guide planning, conservation, and funding efforts.
GeoMarketing Promote your parks and trails with precision and accountability.
Reach outdoor enthusiasts and local visitors where they truly are, with campaigns grounded in real-world data and privacy-first targeting.
With Propulso, you can:
- Define custom geographic zones around trails, parks, or protected areas with 3-meter accuracy.
- Activate qualified, consent-based audiences for local and regional awareness campaigns.
- Promote your events, trail openings, or conservation initiatives more effectively.
- Measure real-world engagement and visitation trends to understand how your campaigns influence attendance.
A World of Possibilities
Understand real-world movements Generate tailored reports in minutes. Because they’re built around your specific parks, trail networks, or regions, the analyses are always relevant, actionable, and ready to support your planning, maintenance, and funding applications.
Gain quick insights Generate tailored reports in minutes. Because they’re built around your specific parks, trail networks, or regions challenge, the analyses are always relevant, actionable, and ready to support your planning, maintenance, and funding applications.
Make smarter actions Base your strategies on facts, not estimates. Propulso helps you identify high-traffic areas, prioritize maintenance, and plan future investments where they will have the most impact — balancing accessibility, experience, and sustainability.
Take action with advertising Reach outdoor enthusiasts where it matters. With Propulso’s GeoMarketing, promote trail openings, seasonal events, or conservation initiatives through privacy-safe, location-based campaigns — and measure how your efforts drive real-world engagement and visitation.
Ready to give it a try?
Get your free consultation.
What People Are Saying
Our innovative partnership with Propulso is one more step in our efforts to understand the needs of trail users and ensure that the Trans Canada Trail remains a world-class destination and transportation corridor, for everyone.
Mathieu Roy, Trans Canada Trail
FAQ
How accurate is the data?
In most cases, Propulso’s data is accurate to within about three meters, offering a reliable picture of visitor movement and activity within your parks and trail systems.Is this legal? What laws govern Propulso’s data and analytics solutions?
Yes. Propulso complies with Canadian and international privacy laws. All data used is anonymized, aggregated, and collected only from users who have given explicit consent.Are there limits to locations I can target with GeoMarketing?
GeoMarketing lets you define any area, whether it’s a single park, an entire region, or a trail network. Each campaign has a limit of 250 locations.How much does a report cost?
You can purchase a GeoIndicators report on demand at a fixed price or choose to subscribe to a license. Pricing depends on the type of report or type of license. Our packages are flexible and affordable, designed for public and non-profit organizations managing outdoor spaces.